What is Cookie Policy ? 

This Cookie Policy , which is an extension of the Online Store's Privacy Policy, covers detailed issues related to our use of cookies , pixel codes and the implementation of other internet technologies and the processing of personal data using them. 

 

In this Policy you will find information about: 

  • what are cookies and what are their types, 
  • what internet technologies are used on our Website, 
  • what data we process, 
  • how and for what purposes we use data, 
  • to whom and how we send data, 
  • for how long we store the information contained in cookies. 

Cookie policy of the Online Store does not constitute a source of obligations for the Visitor or Customer of the Online Store. It is for informational purposes only and does not constitute a contract or regulations. In all matters not regulated by the Cookies Policy, the Privacy Policy or the Regulations of the Online Store apply.

Contact details. 

Gutkowski PPHU Paweł Gutkowski with its registered office in 41-800, Zabrze at Pawliczka 1 St. NIP: 6312673350 REGON: 361890780, e-mail address: shop@theloftvibes.com. 

1. Does our Website use cookies ? 

Yes, our Website, like most websites, uses cookies. The cookie policy applies to both Online Store Customers and Online Store Visitors, i.e. users who browse the content of the Store but do not make purchases. The policy also applies to a Guest, i.e. a Visitor who is not a registered Customer and who makes purchases in our Store, but without registering an account. 

The Website also uses functionalities similar to cookies . Therefore, the provisions of the Cookie Policy below should also apply to these technologies. 

2. What are cookies ? 

Cookies are IT data , in particular small text information, stored on users' end devices, e.g. on a computer, tablet or mobile phone, which can be read by our IT system (own cookies) or the IT system of third parties (third party cookies) . third parties). These files allow you to recognize the user's device and properly display a website tailored to your individual preferences, enable you to display the website in the user's language "remembered" by these files, as well as use other Website settings selected by the user. " Cookies " usually contain the name of the website they come from, their storage time on the end device and a unique number. 

A pixel is a software code that allows you to track Website Visitors and their behavior on websites where pixels are placed. This can range from basic tracking of whether a person has visited the Website, up to detailed tracking of actions such as adding a product to the cart, selecting a product, submitting a form, etc. The pixel may send the collected information to a third party, i.e. to the code provider. 

 3. For what purpose do we use cookies ? 

We use cookies and other internet technologies to: 

a) ensuring the operation, security and reliability of our Website; 

b) adapting the content of the Website to the preferences of the Customer or Visitor and optimizing the use of the Website. These files make it possible to save the user's choices regarding language, browser, settings of selected elements of the Website or opting out of profiled advertising, as well as to save information about the user's location; 

c) to facilitate logging in to the Customer Account; 

d) analyzing and creating statistics that help understand how Visitors to the Website use its functionality, which allows improving its structure and content; 

e) for advertising purposes (including remarketing , retargeting ) and connecting to social media, displaying behavioral advertising using the Google Ads tool , intended to provide Visitors and Customers with advertising content tailored to their interests or profiles, may also be used to display advertisements outside websites Website (also using the so-called third party cookies ), i.e. our advertising partners. Our goal is to develop an advertising offer that will be attractive and beneficial to our recipients, therefore, as part of behavioral advertising, the Customer and Visitor may primarily see information about products or services that he or she has already viewed or checked on our Website. 

4. Is personal data processed in cookies ? 

Yes, selected cookies may process your personal data in some situations. The processing of personal data from cookies or similar technologies on our Website takes place for the purposes of ensuring the functioning of the Website, adapting the Website to the preferences of the Visitor and Customer, and for analytical purposes. Processing is based on our legitimate interest. We would like to point out that the legal basis for the processing of personal data for advertising and statistical purposes will always be your additional and explicit consent, expressed by making a selection and checking the checkbox during the process of consenting to cookies . 

When a Visitor or Customer uses the Online Store, cookies are used to identify their browser or device - cookies collect various types of information which, as a rule, do not constitute personal data. Some information, depending on its content and method of use, may, however, be associated with a specific person - assigning certain behaviors to a specific Visitor or Customer, e.g. by linking them to the data provided when registering an Account in the Online Store or a specific e-mail address - and thus be considered personal data. 

5. If cookies process personal data, does the Privacy Policy apply? 

Yes, in relation to information collected by cookies that may be associated with a specific person, the provisions of the Online Store's Privacy Policy relating to personal data apply, in particular regarding the rights of the data subject. 

 6. Do I have to consent to the use of cookies ? 

During your first visit to our Website, you are presented with information about our use of cookies . You can agree to them or not. If you do not agree to our use of cookies , we will only use necessary, technical cookies necessary for the proper functioning of the Website. Cookies that do not belong to the group of technical files will be loaded only after you consent to cookies ( opt -in clause ). 

 7. Can I change my mind regarding the use of cookies ? 

Of course. If you have consented to our use of cookies , you can change your mind at any time and refuse their use in the future. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. However, it should be borne in mind that disabling or limiting the use of cookies may cause difficulties in using the Online Store, as well as many other websites that use cookies. 

8. How can I additionally manage my privacy? 

If you want to additionally manage your privacy, here is a list of tools that may be helpful: 

 

a) cookie settings in the web browser; 

• Google Chrome: Settings -> Show advanced settings -> Privacy -> Content settings -> Cookies. 

• Internet Explorer cookies can be modified from: Tools -> Internet options -> Privacy; 

• Mozilla Firefox : Tools -> Options -> Privacy. 

b) cookie management, e.g. ghostery, 

c) additional software managing cookies, 

d) incognito mode in the web browser, 

e) behavioral advertising settings, e.g. youronlinechoices.com, 

f) cookie management mechanism on our website, 

g) Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout , 

h) Google Ads Settings: https://adssettings.google.com/ 

i) Facebook Ads Settings: https://www.facebook.com/ads/settings , 

 

9. Are cookies harmful? 

cookies we use are not harmful to the Visitor and Customer, nor to the computer, mobile phone or end device used by them, so we recommend not disabling their support in browsers. 

 The so-called harmless cookies are necessary for the proper operation of the Website, needed to enable the functionality of the website, but their operation has nothing to do with tracking the user. 

On our Website we also use the so-called research cookies that we use to track Website Visitors, but do not include information that allows (without other data) to identify a specific user. In certain situations, we use profiling, more about which in point. 12. 

10. What first-party cookies do we use ? 

First party cookies we use to ensure the proper operation of the Website. Our cookies are intended to facilitate your use of our Website, and in particular the functionality of the Store. 

 11. Do we use third-party cookies ? 

Yes. Our Website also uses third-party cookies to optimize its functioning . We also use third-party cookies for analytical and statistical purposes. Cookies also allow us to tailor advertising and marketing content to your preferences. Cookies are also used to increase the usability and personalization of the content of the Online Store. 

 12. Do we use profiling? 

Yes. Thanks to the cookies used in the Online Store, it is possible for the Administrator to learn about the Visitor's preferences - e.g. by analyzing how often he or she visits the Online Store and whether and what products he or she buys. Profiling applies in particular to logged-in persons, i.e. Customers. Internet behavior analysis helps us better understand your habits and expectations and adapt to your needs and interests. 

 Based on cookies , the Administrator also uses technology that allows the advertising message to reach Visitors who have previously visited the Online Store when they use other websites, using the Google Ads tool . 

 

13. What specific cookies , pixels and IT tools do we use? 

 Google Analytics. We use Google Analytics, provided by Google Ireland Limited (registered number: 368047) with its registered office at: Gordon House, Barrow Street , Dublin 4, Ireland. Thanks to this, we create statistics and analyzes to improve the operation of the Website. 

Google Analytics automatically collects information about the use of our Website. Importantly, we have IP anonymization enabled. Therefore, Google does not receive personal data from us that could be based on the IP number in combination with other data about Visitors or Customers. 

As part of Google Analytics, we collect demographic data and data about interests. The collected information, which does not constitute personal data, is most often transferred to a Google server in the USA and stored there. 

 If you are interested in details related to data processing within Google Analytics, we encourage you to read the document developed by Google: https://support.google.com/analytics/answer/6004245. 

Google Ads (formerly Google Adwords) – conversion and remarketing . We use the Google Ads tool provided by Google Ireland Limited (registered number: 368047) with its registered office at: Gordon House, Barrow Street , Dublin 4, Ireland. This allows us to draw attention to our content and offers through advertising materials on external websites. We analyze data from advertising campaigns in order to optimize advertising activities. Advertising materials are delivered by Google using the so-called "Ad Servers ". For this purpose, we use server cookies by means of which certain parameters for measuring the success of reaching recipients, such as the placement of advertisements or user clicks, can be measured. If you access our website via a Google ad, Google Ads will store a cookie on your device. For these cookies , for the purpose of value analysis, the following are usually stored: a unique cookie identifier, the number of impressions per ad placement (frequency), the last impression (relevant for conversion after display) and opt-out information (marking that the user does not wish to to be taken into account). Cookies allow Google to recognize your web browser . We do not collect or process any personal data on the basis of the above-mentioned advertising measures. We do not obtain other data and cannot identify users based on the information obtained. Due to the marketing tools used , your browser automatically establishes a connection to the Google server. Even if you are not registered with any Google service or are not logged in, it is possible that network providers may collect and store your IP address. 

remarketing tool in Google Ads , which allows us to present users of our website with advertisements based on their interests from other websites belonging to the Google advertising network. For this purpose, Google stores cookies in the browsers of users who visit specific Google services or websites in the Google Display Network to uniquely identify the web browser on a specific device. 

We encourage you to read the documents regarding GDPR and Google Ads : https://ads.google.com/intl/pl_pl/home/faq/gdpr/ . 

Facebook - We also use marketing tools and Chat provided by Meta Platforms Ireland ., 4 Grand Canal Square , Grand Canal Harbour, Dublin 2, Ireland ("Facebook") . As part of these tools, we direct ads to you on Facebook. We carry out activities in this area based on our legitimate interest in marketing our own products. 

In order to target you with advertisements personalized in terms of your behavior on our Website, we use Pixel Facebook, which automatically collects information about your use of our Website in terms of pages viewed. 

We do not provide personal data. The information collected as part of Facebook Pixel is anonymous, i.e. it does not allow us to identify you. They only allow us to obtain information about what actions have been taken on our Website. However, we would like to point out that Facebook may combine this information with other information about you collected as part of your use of the Facebook website and use it for its own purposes, including marketing. Currently, Facebook Pixel also affects Instagram data. Such Facebook activities are no longer dependent on us, and you can find information about them directly in Facebook's privacy policy: https://www.facebook.com/privacy. You can also manage your privacy settings from your Facebook account. 

 

Google Tag Manager – we use the Google Tag Manager tool provided by Google Ireland Limited (registered number: 368047) with its registered office at: Gordon House, Barrow Street , Dublin 4, Ireland. Thanks to it, we manage tags on our website. Thanks to this, we can examine how you interact with our website and how your device and browsers react to it. This allows us to better match the content and code of our website. 

 

The Google Tag Manager tool collects only aggregate data regarding the tags used , the performance and operation of our website's system. This does not include IP addresses, data associated with a specific person. However, the collected data in combination with other data may lead to linking them to a specific person. 

 

More information about privacy and data security within this tool can be found here: 

https://support.google.com/tagmanager/answer/9323295?hl=pl&ref_topic=3441532 

 

 

Stripe - Our Website uses solutions provided by Stripe Payments Europe, Ltd. 1 Grand Canal Street Lower, Grand Canal Dock , Dublin, D02 H210, Ireland . Thanks to the functionalities provided by this Partner, we can easily process payments made by customers on our Website.  

You can read our partner's privacy policy at the following links: https://stripe.com/en-pl/privacy

 

 14. How long do we store cookies containing personal data? 

Depending on the type, purpose and legal basis for cookie processing, the cookie storage time ranges from 1 session to 399 days. 

 Cookies we collect containing personal data of a Visitor who is not a Customer will be stored until an objection is raised. The Administrator may delete Personal Data if they are not used for marketing purposes for 399 days, unless legal provisions oblige the Administrator to process personal data for a longer period of time.  Some personal data may be stored longer in case the Visitor has any claims against the Administrator or in order for the Administrator to pursue claims or defend against claims (including third party claims), for the period of limitation specified by law, in particular the Civil Code. In each case, the longer period of storage of Personal Data is decisive. 

 

15. Which social media tools do we use? 

Our Website uses plug-ins and other social tools provided by social networking sites such as Facebook, Instagram and TikTok. 

By displaying a Website containing such a plug-in, your browser will establish a direct connection to the servers of the administrators of social networking sites (service providers). The content of the plug-in is transferred by the given service provider directly to your browser and integrated with the Website. Thanks to this integration, service providers receive information that your browser has displayed our website, even if you do not have a profile with a given service provider or are not currently logged in to it. This information (including your IP address) is sent by your browser directly to the server of the given service provider and stored there. 

 If you have logged in to one of the social networking sites, the service provider will be able to directly assign your visit to our Website to your profile on a given social networking site. If you use a given plug-in, e.g. by clicking the "Like" or "Share" button, the appropriate information will also be sent directly to the server of the given service provider and stored there. 

In addition, this information will be published on a given social networking site and will appear to people added as your contacts. The purpose and scope of data collection and its further processing and use by service providers, including the possibility of contact and your rights in this regard and the possibility of making settings to protect your privacy, are described in the privacy policy of individual service providers. 

 

If you do not want social networking sites to assign the data collected during your visit to our Website directly to your profile on a given website, you must log out of that website before visiting our Website. You can also completely prevent plug-ins from being loaded on the website by using appropriate extensions in your browser, e.g. script blocking. 

   

Cookie policy 1.0 is valid from 1.12.2023.